Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
View online at AVOD
Summary: Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavior are portrayed is considered. Tips on becoming a more critical viewer are included.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
View online at AVOD
Summary: This edition of Frontline examines the "persuasion industries": advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2004
View online at AVOD
Summary: For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011