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Business Data processing Business enterprise Technological innovations Study and teaching Business enterprises Technological innovations Business logistics Computers Economic aspects Electronic commerce International business International business enterprises Management Logistics Computer programs Marketing Case studiesSummary: It took two years of negotiation for the BBC's Fiona Bruce to get some face time with Microsoft cofounder Bill Gates. In this rare interview, Bruce gains insights into both the man and the icon-genius, business magnate, philanthropist, and one of the wealthiest people on the planet. In addition, Bruce probes what may be the key question facing Microsoft in the post-Gates era: with its hands...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: With a softening economy reducing revenues and stiffening competition in the high-tech sector, a time comes when even the most successful business plans must be adjusted. This program filmed at the Haas School of Business at the University of California, Berkeley, brings together Carly Fiorina, chairman and CEO of Hewlett-Packard, and John Chambers, president and CEO of Cisco Systems, to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Home to thousands of IT-related companies, Silicon Valley generates approximately
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? This program scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions. Google's controversial experience in China is examined as well, along with its move to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: To organize the world's information-that appears to be Google's aim. What does such a goal involve, exactly? What are the implications for academia and creative people? For business, the media, and society at large? This program seeks answers to those questions by going behind the scenes at the Google headquarters in Mountain View, California, as well as the company's London offices. A...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: At the height of the dotcom mania, Silicon Alley ran with gold, the "new economy" ruled Wall Street, and business as usual was declared dead. A sequel to The Internet Money Machine, this cautionary program tracks the fortunes of TheGlobe.com and Pseudo.com after the bubble burst; bottom-feeder Overstock.com, which profited from the tech wreck; and DigitalCity.com, which sold out to AOL before...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two vulnerabilities that have come with that success: stock prices that fluctuate with the slightest stumble in company performance, and government's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi &...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008