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Business enterprises Technological innovations Business logistics Computers Economic aspects Electronic commerce Entrepreneurship Vocational guidance International business International business enterprises Management Logistics Computer programs Marketing Case studies Small business ManagementFilter By Series
Tricky businessSummary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007