Godin, Seth.
Summary: Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.
Format: sound recording-nonmusical
Publisher / Publication Date: Recorded Books 2009
Copies Available at Woodmere
1 available in Compact Disc Audio Book, Call number: CD 658.8 GODchat loading...