Simonson, Itamar

Summary: Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

Format: text

Publisher / Publication Date: HarperCollins 2014

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 SIM