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Apple Computer, Inc. Creative ability in business Jobs, Steve 1955-2011 MarketingFilter By Authors
Segall, Ken.Filter By Subjects
Apple Computer, Inc. Creative ability in business Jobs, Steve 1955-2011 MarketingFilter By Authors
Segall, Ken.Segall, Ken.
Summary: Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
Format: text
Publisher / Publication Date: Portfolio 2012
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