Robertson, Deborah A.

Contents: Making the case for cultural programming -- Planning : from goals to evaluation and back again -- Building participation : developing audiences and interactive engagement -- Collaboration -- Series, formats, themes, and tie-ins : putting the pieces together -- The talent and showtime -- Funding for cultural programs -- Marketing and public relations for programming.

Format: text

Publisher / Publication Date: American Library Association 2005

Copies Available at Interlochen

1 available in Adult Non-fiction, Call number: Bus Library Robertson