Pradeep, A. K.
Contents: Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain...
Format: text
Publisher / Publication Date: Wiley 2010
Copies Available at Woodmere
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