Linn, Susan.

Summary: Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to...

Format: text

Publisher / Publication Date: New Press 2004

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.834 LIN