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BUSINESS & ECONOMICS / Marketing / General Internet marketing Mobile commerce Mobile communication systems

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Hopkins, Jeanne

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Hopkins, Jeanne

Details

Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and...

Format: text

Publisher / Publication Date: Wiley 2012

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 HOP

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