Berger, Warren.

Contents: Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla...

Format: text

Publisher / Publication Date: Phaidon 2004

Copies Available at Woodmere

1 available in Oversize, Call number: OVS 659.1 Ber