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Summary: The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 1984

View online at AVOD

Summary: In 1932, the United States had almost no provision by which the federal government could offer a helping hand to the victims of economic collapse. But with a staggering number of Americans out of work, soup kitchens and private charities were simply overwhelmed. Enter Franklin D. Roosevelt-a leader ready to act, armed with a New Deal for the country. Bill Moyers explores America's...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: Theodore Roosevelt-cowboy, soldier, explorer, hunter, historian, reformer, naturalist, and last but not least, President of the United States. He led America exuberantly into the 1900s, but for all his unswerving patriotism and over-brimming confidence, his tenure as Chief Executive was as laden with complexity as the new century itself. In this program, Bill Moyers joins Roosevelt biographer...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: This Bill Moyers program features news correspondent Richard Strout, who covered Washington and the White House from 1925 to his retirement in 1984. Strout's reports, filed for the Christian Science Monitor and The New Republic, are studied here not only as chronicles of American history but as milestones circumscribing our nation's capital-and its evolution from a "small town" to the nerve...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

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