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Career clusters Complete career clusters Internet marketing and advertising strategies Math sense Riven 1 South-Western introduction to business Southwestern introduction to business Standard deviants core curriculum Top careers in two years (Cambridge Educational (Firm)) What customers wantFilter By Series
Career clusters Complete career clusters Internet marketing and advertising strategies Math sense Riven 1 South-Western introduction to business Southwestern introduction to business Standard deviants core curriculum Top careers in two years (Cambridge Educational (Firm)) What customers wantSummary: Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Who needs that product, anyway? This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government-including the Statistical Abstract of the United States and materials obtained through FOIA requests-and from syndicates such as ACNielsen are considered. Methods of gathering primary information, such as focus groups, one-on-one interviews,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Ferguson, Andrew G.
Summary: The Rise of Big Data Policing introduces the cutting-edge technology that is changing how the police do their jobs and shows why it is more important than ever that citizens understand the far-reaching consequences of big data surveillance as a law enforcement tool. Andrew Guthrie Ferguson reveals how these new technologies --viewed as race-neutral and objective--have been eagerly adopted by...
Format: text
Publisher / Publication Date: New York University Press 2017
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 363 FERSummary: True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and market share-and the marketing plan, which addresses situational analysis and goals. The tools involved in creating a marketing plan are described as...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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González, Echo Elise
Summary: A graphic-style nonfiction adventure into fundamental concepts in computer science. -- adapted from publisher's website.
Format: text
Publisher / Publication Date: World Book, a Scott Fetzer Company 2020
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 005.74 GONSummary: Beginning with an explanation of the difference between "qualitative" and "quantitative" data, this program goes on to explain various ways of presenting data, including Dot Plots, Bar Charts, and Histograms. The program also explains Summary Measures, Characteristic Values, and how to arrive at the Mode, Median, and Mean, with a discussion of their individual drawbacks and advantages. The...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Diamond, Stephanie
Summary: "This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
Format: text
Publisher / Publication Date: John Wiley & Sons, Inc. 2018
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 DIASummary: At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Oehrli, Jo Angela
Summary: Explains how the collection and use of data plays an important role in projects of all kinds.
Format: text
Publisher / Publication Date: Cherry Lake Publishing 2018
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 519.5 OEHSummary: With the advent of the Internet, data has become available worldwide at the click of a button-including sensitive personal data. What is the potential for misuse of this information, and can users be sure that sites visited for online shopping, banking, and social networking are storing it safely? This program examines the transmission, storage, and use of electronic information, with the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketing orientation-and defines the marketing concept, where product promotion is tailored to a target...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: In 2008 many American banks began to fail, the stock market plunged, and the country went into a recession, all following default by record numbers of homeowners on their mortgages. Why did these loans suddenly become so difficult to repay? In this program data analysis is used to determine what made subprime mortgages capable of wreaking havoc on the economy. Also examined: mortgage rates for...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Arnett, Mindee
Summary: "Mars Darkvane, a magic user, teams up with Fura Torvald, a noblewoman, to save the oppressive and dangerous island of Riven"--
Format: text
Publisher / Publication Date: Balzer + Bray 2023
Copies Available at Woodmere
1 available in Young Adult Fiction, Call number: YA FIC ARNMitchell, Robert
Summary: This book is designed to help students gain the range of math skills they need to succeed in life, work, and on standardized tests; overcome math anxiety; discover math as interesting and purposeful; and develop good number sense. Topics covered in this book include measurement and data analysis such as measuring distance, space, time, capacity, weight, temperature, organizing and summarizing...
Format: text
Publisher / Publication Date: New Readers Press 2003
Copies Available at Woodmere
2 available in Adult Non-fiction, Call number: 530.8 MATCall number: 530.8 MAT Teacher's Guide
Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: People who love dealing with other people-and connecting them with stuff they want, in the process-are a natural for a rewarding career in retail, marketing, or sales. This program spends some quality face time with a retail sales manager, a merchandise manager, and a distribution manager.a marketing manager, a promotions manager, and a public relations specialist.and an advertising sales...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Phillips, Michael
Contents: Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing...
Format: text
Publisher / Publication Date: Nolo 2008
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 PHISummary: A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: There will always be a place in America's consumer-centric culture for energetic go-getters in the areas of marketing, sales, and service. This program, set in a marketing agency environment, introduces students to an account director/senior associate, an account director/partner, an associate creative director, and a managing partner. Background information on the field in general-and the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Levinson, Jay Conrad.
Summary: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing...
Format: text
Publisher / Publication Date: Entrepreneur Media, Inc. 2014