Summary: With the rise of political parties came the dawn of political compromise: nominees who were selected not necessarily because they were the best or most obvious candidates for the presidency, but because they were less offensive to some voters than those who might have been the most apparent choices. Their primary qualification for the office often seemed not to be their positive qualities but...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2000
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Summary: In a world of too many options and too little time, our obvious choice is to just ignore the bland stuff. In this TEDTalk, marketing visionary Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Says Forbes.com: "[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007