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Summary: Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now,...
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Publisher / Publication Date: Harvard Business School Press 2004
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1 available in Adult Non-fiction, Call number: 153.85 GARGardner, Howard.
Contents: Minds viewed globally: a personal introduction -- The disciplined mind -- The synthesizing mind -- The creating mind -- The respectful mind -- The ethical mind -- Conclusion: toward the cultivation of the five minds.
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Publisher / Publication Date: Harvard Business School Press 2006