text Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
- In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. B... Read more
- Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Bui... Read more
- xv, 240 p. : ill. ; 25 cm.
- Harvard Business School Press 2005
|Woodmere (Main Branch)||658.802 KIM in Adult Non-fiction||Available|
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|TADL-WOOD||658.802 KIM in Adult Non-fiction||Available|