text Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
- Summary
- In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. B... Read more
- Contents
- Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Bui... Read more
- Format
- text
- Description
- xv, 240 p. : ill. ; 25 cm.
- Publisher
- Harvard Business School Press 2005
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | 658.802 KIM in Adult Non-fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | 658.802 KIM in Adult Non-fiction | Available |