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text Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Summary
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. B... Read more
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Bui... Read more
Format
text
Description
xv, 240 p. : ill. ; 25 cm.
Publisher
Harvard Business School Press 2005

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