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text Alchemy : the dark art and curious science of creating magic in brands, business, and life

1 hold on 1 copy

Summary
Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks h... Read more
Contents
Rory's rules of alchemy -- Prologue: Challenging Coca-Cola -- Introduction: Cracking the (human) code -- On the uses and abuses of reason -- An alchemist's tale (or why magic really still exists) -- Signalling -- Subconscious hacking : signalling ... Read more
Format
text
Description
xiv, 362 pages : illustrations ; 24 cm
Publisher
2019

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