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6 holds on 2 copies

text This is marketing

6 holds on 2 copies

Summary
"You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing w... Read more
Contents
Not mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desire... Read more
Format
text
Description
xvi, 267 pages : illustrations, charts ; 19 cm
Publisher
Portfolio/Penguin 2018

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