A portrait of the relationship between McDonald's chairman Ray Croc and his wife, Joan, describes how he helped establish an international brand and amassed a considerable estate before his impassioned wife gave most of the family fortune away to philanthropic pursuits.

Jewels -- Land of crazed speculation -- Blond beauty -- First fruits -- Wretched city -- The J and R Double Arch Ranch -- The Joniray -- The secret everyone knows -- Two widows -- "Dear world, I really love you" -- Impromptu -- St. Joan -- Postscript -- Acknowledgments.