text The impulse factor : why some of us play it safe and others risk it all
Explores nature-versus-environmental factors that influence how people make decisions, offering advice for adapting one's decision-making style in order to improve everyday circumstances.
- Origin of seekers : from caveman to cage fighters -- Impulsivity's hidden side : the secret of being directionally correct -- Eat or be eaten : what politicians have learned from primates -- Bubblology : the plague of the $76,000 flower -- Common ... Read more
- xi, 256 p. ; 22 cm.
- Simon & Schuster 2008