text Trillion-dollar moms : marketing to a new generation of mothers
- Contents
- Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the ... Read more
- Format
- text
- Description
- xviii, 237 p. ; 24 cm.
- Publisher
- Dearborn Trade Pub. 2005
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | 658.83 BAI in Adult Non-fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | 658.83 BAI in Adult Non-fiction | Available |