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Changing minds : the art and science of changing our own and other people's minds

text Changing minds : the art and science of changing our own and other people's minds

Gardner, Howard.

Summary
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a frie... Read more
Contents
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- Changing minds indirectly : through scientific discoveries, schol... Read more
Format
text
Description
xi, 244 p. ; 24 cm.
Publisher
Harvard Business School Press 2004
MARC Permalink

Available Copies

Library Location Status
Woodmere (Main Branch) 153.85 GAR in Adult Non-fiction Available

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