text From an idea to Disney : how branding made Disney a household name
- Summary
-
"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
- Contents
- Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride... Read more
- Format
- text
- Description
- 99 pages : illustrations ; 21 cm.
- Publisher
- Houghton Mifflin Harcourt 2019
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | J 384.8 SIC in Juvenile Fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | J 384.8 SIC in Juvenile Fiction | Available |