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text The portable MBA in entrepreneurship

Summary
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship. For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know... Read more
Contents
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Za... Read more
Format
text
Description
xvii, 485 pages : illustrations ; 26 cm
Publisher
Wiley 2010

Available Copies

Library Location Status
TADL-WOOD 658.022 POR in Adult Non-fiction Available
TADL-WOOD 658.022 POR in Adult Non-fiction Available

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