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Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
Contents
Part one. Blue ocean shift -- Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part tow. The five steps to making a blue ocean shift -...
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