Search

text Win bigly : persuasion in a world where facts don't matter

Summary

"From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds."--Amazon

Contents
Preamble: The day my reality split into two -- Introduction (where I prime you for the rest) -- Part 1. Why facts are overrated -- The most important perceptual shift in history -- About facts -- Persuasion vocabulary -- Part 2. How to see reality... Read more
Format
text
Description
xii, 288 pages : illustrations ; 23 cm
Publisher
Portfolio/Penguin 2017

Available Copies

Library Location Status
TADL-WOOD 303.3 ADA in Adult Non-fiction Available

All Copies (Show)

Genres (Show)

Subjects (Show)