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text Guts : the seven laws of business that made Chrysler the world's hottest car company

Summary

Provides Chrysler's Senior Manager Bob Lutz's philosophy behind his "seven laws" of business, explaining how that can be applied to making changes, transforming an operation, and creating a successful company.

Contents
THE STORY OF CHRYSLER'S SECOND TURNAROUND: Deja Vu All Over Again ; The Patient Heals Himself: Bringing Platform Teams to Chrysler ; "We Just Did It": The Story of the Viper -- LUTZ'S IMMUTABLE LAWS OF BUSINESS: The Customer Isn't Always Right ; T... Read more
Format
text
Description
xiv, 226 pages : illustrations ; 24 cm
Publisher
John Wiley 1998

Available Copies

Library Location Status
TADL-WOOD 658 Lutz in Adult Non-fiction Available

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