Search
Citizen Coke : the making of Coca-Cola capitalism

text Citizen Coke : the making of Coca-Cola capitalism

Summary
How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks ont... Read more
Format
text
Description
416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Publisher
W.W. Norton & Company 2015

Available Copies

Library Location Status
Woodmere (Main Branch) 338.7 ELM in Adult Non-fiction Available

All Copies (Show)

Genres (Show)

Subjects (Show)

chat loading...
Back to Top