text Citizen Coke : the making of Coca-Cola capitalism
- Summary
- How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks ont... Read more
- Format
- text
- Description
- 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
- Publisher
- W.W. Norton & Company 2015
Library | Location | Status |
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Woodmere (Main Branch) | 338.7 ELM in Adult Non-fiction | Available |
Library | Location | Status |
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TADL-WOOD | 338.7 ELM in Adult Non-fiction | Available |
Available Copies
Library | Location | Status |
---|---|---|
Woodmere (Main Branch) | 338.7 ELM in Adult Non-fiction | Available |
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