text Brand new : the shape of brands to come
- Summary
- "...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustainin... Read more
- Contents
-
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place.
- Format
- text
- Description
- 200 p. ; 24 cm.
- Publisher
- Thames & Hudson 2014
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | 659.1 OLI in Adult Non-fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | 659.1 OLI in Adult Non-fiction | Available |
Available Copies
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | 659.1 OLI in Adult Non-fiction | Available |
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