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Storytelling in business : the authentic and fluent organization

text Storytelling in business : the authentic and fluent organization

Summary
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For ... Read more
Contents
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digi... Read more
Format
text
Description
pages cm
Publisher
2013

Available Copies

Library Location Status
Woodmere (Main Branch) 658.4 FOR in Adult Non-fiction Reshelving

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