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Design is how it works : how the smartest companies turn products into icons

text Design is how it works : how the smartest companies turn products into icons

Greene, Jay.

Summary
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on de... Read more
Contents

Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.

Format
text
Description
231 p. : ill. ; 24 cm.
Publisher
Portfolio 2010
MARC Permalink

Available Copies

Library Location Status
Woodmere (Main Branch) 658.5 GRE in Adult Non-fiction Reshelving

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