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Blue, black, skinny, flared-no matter what form they take, denim jeans are an American icon. And no jeans are more iconic than those made by Levi Strauss & Company, which introduced riveted denim overalls in the later decades of the 19th century a...
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Contents
An American Icon (1:50) -- International Appeal (2:26) -- Fickle Fashion (1:19) -- Designing Pants for 49ers (2:24) -- Working Man's Pants (1:54) -- Celebrity Levi's Fans (2:00) -- Levi's as Fashion Statement (2:09) -- Advertising Levi's (2:53) --...
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