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The Merchants of Cool

software, multimedia The Merchants of Cool

Summary
Today's teenagers have money and independence, and their lives are the object of obsessive focus by corporate America. This edition of Frontline explores the culture of today's teenagers and how they view themselves and their parents. Teenage tast... Read more
Contents
Colonizing the Teen Empire (1:23) -- Teens Run Today's' Economy (2:30) -- Marketing Targets Teens (1:24) -- What is Cool Anyway? (3:33) -- Spending Money to Make Money (1:05) -- Sprite's Anti-Marketing Marketing Campaign (4:17) -- Colonizing the T... Read more
Format
software, multimedia
Description
1 streaming video file (60 min.) : sd., col., digital file.
Publisher
Films Media Group 2001

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