software, multimedia Understanding Brands
- Summary
- Why did Coca-Cola change its image after World War II? How did Oprah Winfrey become a marketable commodity? Are shoppers hapless victims of advertising, or do consumers themselves influence a company's merchandising decisions? This program shows h... Read more
- Contents
-
What Is a Brand? (5:45) -- Power of a Brand (4:33) -- What Makes Up a Brand? (5:55) -- Brand Evolution (5:02) -- Brand Influence (5:07) -- Credits: Understanding Brands (0:40)
- Format
- software, multimedia
- Description
- 1 streaming video file (27 min.) : sd., col., digital file. + instructional materials (online)
- Publisher
- Films Media Group 2010
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