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If your students think that "bait and switch" has something to do with fishing, they have a lot to learn about advertising! This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal...
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Contents
Why Do People Buy? (1:44) -- Purpose of Advertising (1:09) -- Identify Sales Strategies (1:14) -- Traditional Marketing Techniques (1:13) -- Marketing Techniques (1:19) -- Emotional Marketing Techniques (1:10) -- Summary of Traditional Marketing T...
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