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The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside cr...
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Contents
New Product Launch: Print Ads (3:53) -- New Product Launch: Television Ads (3:15) -- New and Old Advertising Images (5:13) -- Consumers Evaluate Potential Ads (3:28) -- Overcoming a Marketing Challenge (4:50) -- Marmite's Launch Campaign Approved (2:58)