Search
A personal journey with Shirley Young, market research pioneer

software, multimedia A personal journey with Shirley Young, market research pioneer

Summary
In this program, Bill Moyers talks with Shirley Young, an inspiring woman who survived the Japanese occupation of the Philippines to become a pioneer of market research with Grey Advertising. Later, as a vice president of General Motors, she helpe... Read more
Contents

Shirley Young's Early Years (4:11) -- Shirley Young Pioneers Focus Group Research (3:43) -- Shirley Young at General Motors (4:07)

Format
software, multimedia
Description
1 streaming video file (15 min.) : sd., col., digital.
Publisher
Films Media Group 2006

No Copies Currently Available

All Copies (Show)

Genres (Show)

Subjects (Show)

Series (Show)

Back to Top