software, multimedia Segmenting, targeting, and positioning
- Summary
- No product can be all things to all people-not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geogr... Read more
- Contents
-
Purposes of Market Research (3:20) -- Market Segmentation and Targeting (3:45) -- Positioning in the Market (3:44)
- Format
- software, multimedia
- Description
- 1 streaming video file (14 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2005
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