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Effectiveness measurement tools and techniques

software, multimedia Effectiveness measurement tools and techniques

Summary
Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data.... Read more
Contents

Website Measurement Tools (3:09) -- User Paths (3:20) -- Website Performance (4:48)

Format
software, multimedia
Description
1 streaming video file (13 min.) : sd., col., digital file.
Publisher
Films Media Group 2005

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