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Downscale marketing Ames Phenomenon

software, multimedia Downscale marketing Ames Phenomenon

Summary
With its "bargains by the bagful" philosophy, Ames successfully targeted a huge and lucrative demographic market called The Belongers. In this program filmed at the apex of Ames' success, NewsHour correspondent Paul Solman discusses the Ames pheno... Read more
Contents

Ames: Super Discounter (3:42) -- Belongers: Satisfied Customers (6:32)

Format
software, multimedia
Description
1 streaming video file (11 min.) : sd., col., digital file.
Publisher
Films Media Group 2006

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