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True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and...
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Contents
Marketing Plans (2:52) -- Marketing Planning: Organizational Objectives (2:28) -- Tools for Marketing Plans (2:53) -- Marketing Planning: Strategic Business Units (4:39) -- Marketing Planning: SWOT Analysis (3:01) -- Trend Analysis and Market Plan...
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