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text Cycles : how we will live, work, and buy

Summary
Life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radic... Read more
Contents
Acknowledgments -- Introduction -- Path to lifecycle liberation -- Lifelong learners -- Da Vincis: Cyclic careers -- Love cycles -- Virtual family -- Re-creation -- Recoverers and rejuvenators -- Metamorphosis: retiring retirement -- Cyclic self -... Read more
Format
text
Description
x, 274 p. : ill. ; 24 cm.
Publisher
Free Press 2003

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Library Location Status
TADL-WOOD 303.4 DYC in Adult Non-fiction Available

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