text Building a buzz : libraries and word-of-mouth marketing
- Summary
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Discusses word-of-mouth marketing strategies for libraries, including how to build up intrigue, tips on delivering the message, and best practices.
- Contents
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Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to WOMM -- WOMM at work : reports from the front lines -- Power pack.
- Format
- text
- Description
- p. cm.
- Publisher
- American Library Association 2010
| Library | Location | Status |
|---|---|---|
| Interlochen Public LIbrary | Bus Library Barber in Adult Non-fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-IPL | Bus Library Barber in Adult Non-fiction | Available |