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text Free : the future of a radical price

Summary
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only s... Read more
Contents
What's free? -- Free 101 : a short course on a most misunderstood word -- The history of "free" : zero, lunch and the enemies of capitalism -- The psychology of free : it feels good. Too good? -- Too cheap to matter : when something halves in pric... Read more
Format
text
Description
x, 274 p. : ill. ; 25 cm.
Publisher
Hyperion 2009

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Library Location Status
TADL-WOOD 658.816 AND in Adult Non-fiction Available

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