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The tipping point : how little things can make a big difference

text The tipping point : how little things can make a big difference

Summary

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Contents
Introduction: Three rules of epidemics -- Law of the few: Connectors, Mavens, and salesmen -- Stickiness factor: Sesame street, blue's clues, and the educational virus -- Power of context (part one): Bernie Goetz and the rise and fall of New York ... Read more
Format
text
Description
viii, 279 p. ; 22 cm.
Publisher
Little, Brown 2002

Available Copies

Library Location Status
Fife Lake Public Library 302 GLA in Adult Available
Woodmere (Main Branch) 302 GLA in Adult Non-fiction Available
Peninsula Community Library 302 GLA in Adult Available

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