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text The long tail : why the future of business is selling less of more

Summary

Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

Contents
Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Lo... Read more
Format
text
Description
xii, 238 p. : ill. ; 25 cm.
Publisher
Hyperion 2006

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Library Location Status
TADL-WOOD 658.8 AND in Adult Non-fiction Available

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