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text One billion customers : lessons from the front lines of doing business in China

Contents

Introduction: a startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the future.

Format
text
Description
xix, 312 p. : maps ; 24 cm.
Publisher
Free Press 2006

Available Copies

Library Location Status
TADL-WOOD 658.18 MCG in Adult Non-fiction Available

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