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Summary: CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Dusseldorf. This program features Kronen and the CPD staff in action, tracking them from final arrangements through the events of opening day, including a Toni Gard fashion show and a photo shoot for German...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: People who love dealing with other people-and connecting them with stuff they want, in the process-are a natural for a rewarding career in retail, marketing, or sales. This program spends some quality face time with a retail sales manager, a merchandise manager, and a distribution manager.a marketing manager, a promotions manager, and a public relations specialist.and an advertising sales...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci's Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it-and then translate it into the next big trend in fashions. In this program, Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesale buyers in New York showrooms and learn how resident buying offices assist store buyers in deciding what merchandise best suits their clientele....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: Filmed at USC's Marshall School of Business, this program, guest-hosted by CNBC's Stuart Varney, partners two innovators from opposite ends of the retail supply spectrum: Thomas Stemberg, chairman and CEO of Staples, and Carl Yankowski, former CEO of Palm, a market leader in hand-held computers. Topics of discussion include creating categories, looking forward and staying ahead, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: In the fast-paced world of fashion merchandising, every season brings with it a demand for something new and different. In this program, a designer who owns her own boutique, students developing apparel as a class project, and professors from Iowa State University's highly respected fashion department talk about where they get their fashion ideas and describe how clothing makes its way from the...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers effectively. In detail, retailers discuss how they plan and buy inventories and what they do as products arrive. Viewers learn solid information about the diverse opportunities available in the retail store environment as...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: As the public face of the tourism and hospitality industries, front-of-house employees have the responsibility of providing the best possible service. This program interviews a number of people who work in the hospitality industry and deal frequently with the public. Highlighted occupations include receptionist, bellhop, duty manager, and food-and-beverage staff. Each section illustrates and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: It may be a hub of global business and culture, but on a more primal level, New York City is a place where eight million people hustle to fill their stomachs. This program depicts a day in the life of the culinary community that feeds the Big Apple. The story begins in the Bronx, just after midnight, with the first stirrings of the New York City Terminal Produce Market. At 2 a.m., Chelsea...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: In Italy, the finest cloth in Europe is woven and hand-assembled to the exacting specifications of prestigious fashion houses-and it comes at a very steep price. This program visits an exclusive fabric fair, the wool looms of Zegna, the silk printing presses of T.J.S.S., a clothing assembly plant, and a fashion trade show to demonstrate how Italy's best craftspeople turn thread into cloth and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Called Britain's most consistently original, outrageous, eccentric, and controversial designer, Vivienne Westwood is also an esteemed professor of fashion at Berlin's Academy of Arts. This program profiles Westwood while capturing the student experience under her rigorous tutelage. Footage of her apprentices-in the classroom, learning the ropes at her London workshop, and putting on a fashion...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Thanks to quicker production cycles and cheaper manufacturing, high-fashion styles can go from catwalk to closet in mere weeks-and at a fraction of the cost. This program focuses on Crisca, a fast-fashion women's retail chain banking on a market in Canada for European styles beyond its base in fashion-savvy Montreal. Also profiled on the show is millionaire Herschel Segal, founder of Le...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for using space, line, and lighting; how to utilize colors; and the showmanship created by using current events and holiday themes. Leading professionals...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: As China becomes the world's largest consumer market, its growing pains reveal fascinating business case studies. This program takes viewers into the heart of Shanghai's dog-eat-dog convenience store industry, focusing on the state-owned Hao de chain and its foreign-owned competitors. With Japan's Lawsons and Taiwan-backed Family Marts seemingly popping up on every corner, the program...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P's, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Dusseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Fashion merchandising begins with a designer, who conceptualizes garment styling and fabrication, and progresses through wholesaling where merchandise is manufactured and sold to retail stores. This comprehensive program presents a look at professionals in design and wholesale showrooms discussing how they buy fabrics, design, sell, and produce clothing lines. Viewers learn about the...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Schwartz, David N.

Summary: From logistics and merchandising to quality control and warehouse openings, learn about this unique 40 year old retailer. David and Susan Schwartz have traveled over 200,000 miles around the globe to provide a fun-filled behind-the-scenes, look at what makes Costco special.

Format: text

Publisher / Publication Date: Hot Dog Press 2023

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