Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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