Gladwell, Malcolm
Summary: New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Format: sound recording-nonmusical
Publisher / Publication Date: Hachette Audio 2007
Copies Available at Woodmere
1 available in Compact Disc Audio Book, Call number: CD 302 GLACopies Available at Peninsula
1 available in Compact Disc Audio Book, Call number: CD 302 GLAGladwell, Malcolm
Summary: An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Format: text
Publisher / Publication Date: Little, Brown 2002